Cookie Policy

Use of cookies

A cookie is a small text file which is placed onto your computer (or other electronic device) when you access our website. We use cookies and other online tracking devices such as event tags, action tags, Local Shared Objects (‘Flash cookies’) on this website to:

  • keep track of the items stored in your shopping basket and take you through the checkout process;
  • recognise you whenever you visit this website (this speeds up your access to the website as you do not have to log in each time); 
  • obtain information about your preferences, online movements and use of the internet;
  • carry out research and statistical analysis to help improve our content, products and services and to help us better understand our visitor and/or customer requirements and interests;
  • target our marketing and advertising campaigns and those of our partners more effectively by providing interest-based advertisements that are personalised to your interests; and make your online experience more efficient and enjoyable.

The information we obtain from our use of cookies will not usually contain your personal data. Although we may obtain information about your computer or other electronic device such as your IP address, your browser and/or other internet log information, this will not usually identify you personally. In certain circumstances we may collect personal information about you—but only where you voluntarily provide it (eg by completing an online form) or where you purchase goods or services from us.

In most cases we will need your consent in order to use cookies on this website. The exception is where the cookie is essential in order for us to provide you with a service you have requested (eg to enable you to put items in your shopping basket and use our check-out process).

VisitBritain Asset Library is operated by Lookatme software which uses its own cookies. Details on those cookies and what information they use can be found below.

How the information will be used

We will use the information for the purpose of facilitating use of the website, processing transactions and storing a users' interface preferences.

Essential cookies

Lookatme cookies are essential to use a Lookatme site. 

  • Without cookies, basic search and browsing functions will not work correctly and the site cannot be used to place orders, retrieve previous transactions or save assets.
  • Cookies enable us to identify the information a user has consented to provide and help us determine what portions of the service are most appropriate for the user's needs. 
  • Cookies are necessary for us to meet our obligations to provide each user access to their own personal information.

Disabling cookies on a Lookatme site

A user may delete or disable the use of cookies, at any time, via browser settings.

Lookatme cookies are essential to the functioning of Lookatme sites and deleting or disabling Lookatme cookies will reduce functionality in Lookatme.

Consent to the use of cookies

When a user first registers to use a Lookatme site, the user is asked for permission to use cookiesas part of the pop-up Permission Request. At that point, the user can decline the request and cancel the registration submission. A registered user may also deregister their account at any time.

Lookatme6 Cookies




Contains the user’s session information.


Stores the user’s locale information


Holds an encrypted version of the password hash


Stores a hash for backend Ajax


Lookatme7 Cookies




Stores the user’s locale information.


Contains the user’s JWT refresh token


Contains the user’s JWT refresh token


Holds cosmetic information


Holds cosmetic information

Third-party cookies used in Lookatme sites

Lookatme site operators may request third-party systems such as Google Analytics to use cookies on Lookatme sites for the purpose of site analytics. This may allow the third party system to collect information about use of the site, which they may store in a country other than that where the site is operated. If a user does not want personal site usage information to be accessed by Google Analytics, the user can install the Google Analytics opt-out browser add-on available for Microsoft Internet Explorer 11, Google Chrome, Mozilla Firefox, Apple Safari and Opera at the Google Analytics opt-out site.

If SmartFrame Zoom images are enabled in the site, Third-party Cookies from SmartFrame are used:

Third Party Cookies  



To attribute most recent data about the origin of the user. Measuring SmartFrame viewing time.


To attribute original data about the user. Provide information about where a visitor comes from.


The cookie is used to store and identify a user’s unique session ID for the purpose of managing the user session on the website.