Licensing

VisitBritain grants you the right to reproduce the assets for free of charge. The conditions of use are that they must be used in accordance with the license agreement terms in the Terms & Conditions and the permitted use stated under the licence with each asset. There are two licence usages which are stated on the thumbnail and preview page for each asset. These are:

Commercial

Any tourism-related use for the positive promotion of Britain as a tourism destination, including promoting or advertising a product, business or service.

• Out of home advertising
• Paid digital media
• Paid social adverts
• Paid TV, radio and cinema adverts
• Advertorial
• Visitor guides
• TV report/feature
• Newspaper and magazine articles
• Websites
• Blogs
• Newsletters
• Marketing collateral including travel brochures, flyers, leaflets
• Business, corporate, trade and public diplomacy partner events, including banners, invites, digital and print displays
• Presentations

Press and pr

• To publicise and promote VisitBritain/VisitEngland corporate events, awards or news
• To promote or advertise an event, product, business or service referenced in a VisitBritain/VisitEngland press release or Media Centre story